Introduction
Blackstone Intelligence Sarawak supported Sarawak Fruit Enterprise with a TikTok Live and e-commerce campaign for locally produced fruit products. The work connected live content, product presentation, and sales handling in one practical campaign flow.
Challenges
The business needed to turn social attention into completed purchases while presenting unfamiliar products clearly during live sessions. Content, host preparation, offers, and order handling also had to work together under the pace of live commerce.
Solution
The team structured the live-selling format, product talking points, affiliate content, offer sequence, and monitoring process. E-commerce workflows were aligned with the broadcasts so viewers had a clearer path from discovery to purchase.
Impact
The campaign generated RM10,000 in TikTok Live sales and gave the business a repeatable model for future sessions. It also strengthened the connection between content activity, audience response, and commercial outcomes.
