Introduction
Blackstone Intelligence Sarawak delivered an e-commerce SEO programme for Tuah Shisha Australia, an established Melbourne tobacco retail brand. The work focused on rebuilding organic visibility around commercially relevant products and searches.
Challenges
The site needed to regain search momentum while working within a competitive and regulated product category. Product discovery, website relevance, and the path from search result to purchase all required improvement.
Solution
The team refined technical SEO, product and category targeting, content structure, and internal links around customer intent. The work prioritised useful search journeys rather than broad traffic with little likelihood of purchase.
Impact
The programme increased website visits by 38% and sales by 50%. It also gave the business a clearer SEO structure for maintaining visibility as products and customer searches evolve.
