UTS School of Business and Management Case Study

Web design and an AI system for the School of Business and Management at University of Technology Sarawak, connecting its public website with a clearer digital experience.
Introduction
Blackstone Intelligence Sarawak delivered web design and an AI system for the School of Business and Management at University of Technology Sarawak (UTS). The project brings the school's online presence and AI capability together within its digital environment.
The website provides a public reference point for people exploring the school and its academic community.
Challenges
An academic website serves several audiences, including prospective students, current students, staff and external partners. Its information needs to be easy to navigate and presented with the consistency expected of a university.
The project also called for an AI system alongside the website. The website and AI work needed to support the school's context while keeping the experience understandable for its users.
Solution
The engagement combined web design with AI system delivery. The website presents the school's business administration, accountancy, marketing and technology management programmes, alongside research, news, events and contact information.
The public site includes Rahdil, an AI education consultant that gives visitors a conversational entry point for questions about the school. Programme navigation and the assistant sit within the same website, supporting both structured browsing and question-led exploration.
Impact
The school has a dedicated website and an AI system as part of this engagement. The public site demonstrates the visual design and information presentation, providing a foundation for ongoing updates as the school's needs develop.
UTS School of Business and Management Web Design & AI System Case Study | Blackstone Intelligence