Creative Director
Zanardy Putra Annuar
Zanardy shapes Blackstone's creative direction, campaign concepts and visual storytelling. His practice brings narrative judgement and creative standards to AI-assisted content production.
Role at Blackstone
At Blackstone, he helps turn business objectives into a visual direction and a story that audiences can follow. His contribution spans campaign ideas, content development and creative review.
Research & professional focus
His public writing explores emotional storytelling and narrative construction. His POSTAM announcement also identifies skills development, practical AI workflows and storytelling standards as areas of professional focus.
Contributions & milestones
- Reported first place overall in the Open Category of the 2026 P-Circle AI Short Film Competition, organised by Perodua with MDEC.
- Announced his induction into the POSTAM committee as Head of Training & Talent Development.
- Contributes public writing on storytelling, creative judgement and narrative development.
Public update · Reviewed 23 October 2026
First place: 2026 P-Circle AI Short Film Competition
In the post shared here, Zanardy announced his Open Category win and reflected on taking an idea through his own creative decisions and execution. He described the result as renewed confidence in his judgement and motivation to continue experimenting.
Read the original post